Adnan Lalani Who?

Bernadette


Agency
VCCP / Bernadette

Project Role
Creative & Design Direction

Chief Design Officer
Jonny Goodall

Design
Claire Ashfield, Mike Simpson, Irina-Mihaela Birt, David Green



Wake Up, Break Through, Repeat.

Launched in April 2022, Bernadette repositioned VCCP's customer experience division (formerly VCCP CX) as a dedicated specialism, bridging the gap between strategy and execution across digital products and services.

Why Bernadette? Well, she's part of the VCCP DNA. We wanted to celebrate the 'girl' of the VCCP girl & bear logo and what better way to announce her to the world. 

Introducing Bernadette, 'brave as a bear', on a mission to create breakthroughs for clients.


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