Domino’s
Domino's UK
Role
Design Direction
Head of Art
Ali Augur
Design
Andy Potts, Ellie McCulloch, Simon Bostock, Ondrej Hanel, Jason Fingland
We created a flexible system that would allow rapid creation of content for social and CRM platforms. Principles included 'stretch', 'fold' and 'slice', properties that we love about pizza(!), connected by the Domino's logo and its core elements; the dots and the tile.
We were also tasked with redesigning the entire eCommerce journey across web and app. Using design sprints that we ran with Domino's and validated with customers at key intervals, we arrived at 'Easy Ordering For Everyone'; an experience that priveleges user’s needs and celebrates the design language of Domino’s.