Google / Conceptual Work
Role
Creative & Design Direction
Design & Animation
Andy Potts
'You' was envisioned as a personalised subscription service for all your Google products, both hardware and platform-based. We wanted 'You' to reflect the tailored nature of the service, so we developed a brand world that was able to visually flex in identity and take on various characteristics. We didn't end up developing this product further, but it was a lot of fun to make :)