O2 360
O2
Project Role
Head of Design
Working as a blended UX & UI team with O2, to deliver their digital transformation workstream; O2 360.
As O2's retained UX & UI partner, we redesigned and strategically reimagined core experiences, enabling the team to define, design and maintain O2's Design System; Oxygen. This has been used to deliver key journeys across O2 Shop (eCommerce), My O2 (Customer Accounts), Customer Service and Digital Retail.
Beyond O2 360, we also looked to celebrate and evangelise the role of design within O2. Future states, product innovation and evolving the digital experience for O2 all fell into this remit, with the intention of elevating the O2 customer experience.