Adnan Lalani Who?

Saga


Client
Saga

Brand
SomeOne

Role
Digital Design Direction

Design
Matt Brady, Simon Bostock, Claire Ashfield, Ben Butler, Linas Jovaisas, Sophie SissaExperience is everything.

Relaunch and establishment of a new experience vision for Saga, by bringing together multiple digital products across the Saga portfolio.

Since 2020, VCCP and Bernadette partnered with Saga to deliver customer-led product redesigns across the Saga group, including Travel, Editorial, and Financial products. We created a singular, consolidated design system that brought the groups entire digital ecosystem under one umbrella for the first time, and continued to iterate and improve the experience as the brand world evolved.


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