Samsung Motion System
Samsung
Project Role
Motion & Design Direction
Design
Joe Tran
Motion Design
Michelle Nguyen, Paul Palmas
To tackle a large volume of targeted advertising for Samsung, we developed a modular design and motion system that embraced flexibility and consistency. Built upon core motion and design principles, the Samsung Direct To Consumer (D2C) system allows us to serve multiple product ranges across consumer electronics and devices, highlighting unique offers and campaigns in a manner that feels ownable for Samsung, and allows us to deliver our comms at scale.